With architectural materials, the balance between innovation, durability, aesthetics and standards is delicate. For over four decades, one institution has played a central role in guiding this balance in the realm of glass fibre–reinforced concrete and related composites: the International Glassfibre Reinforced Concrete Association (GRCA).

Choosing the right material is about performance, durability, sustainability, and ultimately, bringing a vision to life with integrity. As designers, you have the incredible power to shape our built environment, and the materials you choose are the very language of that creation. This is where the magic happens, and where intelligent material selection becomes paramount. 

When it comes to casting, cladding, or creating architectural details, material choice can make or break a project. Traditional concrete has been a mainstay for decades, but newer composites like Jesmonite AC730 are quickly becoming the smarter alternative. This guide compares Jesmonite AC730 against conventional concrete across strength, finish, sustainability, safety, and cost - giving professionals the insight needed to make an informed decision.