For too long, building exteriors have been, well, just that… exterior walls. Beautiful, often iconic, but fundamentally static. Now, imagine a building that can respond to its environment, that can adjust to the intensity of the sun, shield itself from the wind, or even interact with the people around it. This is the thrilling reality of kinetic facades, and it's rapidly becoming an integral part of modern architectural design.

Traditional materials like brick, while offering durability, can be limited in terms of design flexibility and often require significant supporting structures. Concrete, while strong, can be heavy and prone to cracking. Even timber, when not properly treated, can succumb to the UK’s damp conditions. These limitations drive up costs in the long run and often restrict architectural vision. But the good news is, the industry is waking up, and innovation is booming.